Purple Desire: Original Purple Semi-Permanent Hair Dye Complete Kit with Bleach

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Purple Desire Original Complete Kit with Bleach and Semi-Permanent Hair Color

Purple desire

Free domestic delivery over $35
Free 30 Day Returns Guarantee
15-Days Money-Back Guarantee
Made in USA

Our Complete Bleach and Hair Color Kit is perfect for bold, head-turning hair makeovers. Packed with everything you need, this kit lets you create vibrant, long-lasting color styles—whether you're going for all-over color, streaks, ombre, or dip dye. Achieve stunning, ultra-vivid results with ease.

BLEACH

Blue powder bleach helps reduce underlying yellow tones for a cleaner brighter lift.
Pre-measured to eliminate guesswork.
Fast-acting formula lifts in just 30 minutes

HAIR COLOR "PURPLE DESIRE"

Baobab Seed Oil: Hydrates, enhances shine, and offers UV protection.
Quinoa Extract: Rich in vitamins and minerals to strengthen hair and reduce breakage.
Free of Harsh Ingredients: No parabens, sulfates, PPDs, or ammonia.

Step #1: Bleach

Mix:

Combine Splat Lightening Bleach with the Splat Oxide Bottle. Remove the nozzle tip, place a finger over the open nozzle, and shake for 1–2 minutes until creamy.

💆🏻‍♀️ Apply:

Use on dry, unwashed hair immediately after mixing.

Apply ¼ inch from the scalp, ensuring all strands are evenly saturated.

Divide hair into sections for even application. Work quickly to prevent uneven processing.

⏱️ Bleach Time :

Check progress every 10 minutes by wiping a strand to see the color lift.

If not light enough, reapply and process for up to 30 minutes total.

Avoid over-processing—do not exceed the time limit.

🚿 Rinse & Wash:

Rinse thoroughly with lukewarm water and shampoo to remove all bleach residue.

Dry Hair:

Ensure hair is completely dry before applying color.

Note: If hair is not light enough, a second bleach application may be needed. Allow at least 1–2 weeks between bleach sessions.

Step #2: Apply Color

Protect your clothes with a towel or plastic cape.

Apply petroleum jelly around your ears and forehead to prevent staining.

Section the hair you want to dye for precise application.

Apply color generously, avoiding the scalp. Do not rub the dye into the skin.

Process for 45–60 minutes (add 15 minutes for thicker hair).

Rinse with cold water to help lock in the color until the water runs clear or slightly tinted.

Dry hair completely with an old towel.

Style as usual ✨

Splat Color ingredients:

Water, benzyl alcohol, citric acid, xanthan gum, ammonium acryloyldimethyltaurate/VP copolymer, glycerin, hydrolyzed adansonia digitata seed extract, hydrolyzed quinoa, dehydroacetic acid, disodium EDTA, fragrance, acid blue 1, acid red 52.

Splat Oxide ingredients:

Water, hydrogen peroxide.

Bleach Powder ingredients:

Potassium persulfate, magnesium carbonate, ammonium persulfate, sodium metasilicate, sodium stearate, Cyamopsis tetragonoloba (guar) gum, mineral oil, sodium silicate, tetrasodium EDTA, sodium lauryl sulfate, sodium persulfate, xanthan gum, fragrance, carbomer, C.I. 77007 (ultramarines).

Virtual try-on

Purple Desire Original Complete Kit with Bleach and Semi-Permanent Hair Color

“The best and easiest hair color”, “better than the salon! 100% grey coverage!”

$12.99

Purple Desire Original Complete Kit with Bleach and Semi-Permanent Hair Color

$12.99

OBSESSED WITH THIS PRODUCT!!

Literally one of the most fun hair products from Splat Hair Color I’ve ever used! I did the blue for a concert and it rinsed right out after a night of dancing! Did not get anywhere on my clothing.

Lora T.

Verified Customer

BEST DYE, BEST RESULTS

I ordered this Midnight Plum and not only has it been the best box dye yet but it also beats every results of every stylist i been to thought the last year... Unlike other box dyes, this color stays true for weeks and doesn't fade or wash out at all! 10/10!!!

Kendra R

Verified Customer

GOOD COVERAGE AND TEXTURE

Application is easy and my hair remains healthy after use (I probably use it twice a year) but I’m not on a regular schedule. It’s my favorite brand, affordable also if you’re looking for an alternative to $200 salon appts.

Camilla

Verified Customer

No Animal Testing

100% Vegan

CRUELTY-FREE

No Animal Testing

100% Vegan

CRUELTY FREE

No Animal Testing

100% Vegan

Cruelty Free

No Animal Testing

100% Vegan

CRUELTY-FREE

No Animal Testing

100% Vegan

CRUELTY FREE

No Animal Testing

100% Vegan

Cruelty Free

DULL IS
NEVER AN OPTION

We are the new daily go-to for straightforward hair care that embraces the real you.

Ready to reduce breakage, reduce color fade and restore overworked strands? Say hello to Splat Hair Color.

Because dull is never an option.

Shop Now

Application is really easy

They provide gloves, hair wash and conditioner

I use Lightening Bleach as my base and then add high lights. The color is true to the box and it last.

Application is easy and it isn’t a super strong odor and my hair remains healthy after use (I probably use it twice a year) but I’m not on a regular schedule.

It’s my favorite brand, affordable also if you’re looking for an alternative to $200 salon appts.

The color ends up as pictured on box

I’ve been dyeing my hair for 10+ years

I’ve tried just about every brand. This is, by far, the best at-home hair color.

It is thick enough not to drip all over during application, the smell is tolerable, and most importantly, it completely covers my 100% grey areas in my hair.

Also, a big plus here: the color ends up as pictured on the box. How often does that happen with other hair dyes?

“so bright color”, “love it”, “shiny hair”

Explore Red

“my hair looks gorgeous”, “love this foam”, “shiny”

Explore White

“rebellious color”, “crushing hair color”

Explore Orange

“permanent color”, “super easy to use”

Explore Pink

Explore blue

BRUNETTES CAN DYE THEIR HAIR BLUE WITHOUT BLEACH THANKS TO SPLAT MIDNIGHT HAIR COLOR

ABOUT SPLAT
HAIR COLOR

We at Splat Hair Color offer a full range of bold hair color products spanning from: temporary (1 wash), 10 wash, and Semi-Permanent hair color.

At Splat Hair Color we empower people to be themselves, to declare independence and individuality.

Be it a form of rebellion, joy, or fashion – we provide a way of expressing yourself to the world.

LEARN MORE

Splat Hair color step-by-step guide

How to Bleach Your Hair in 5 Simple Steps

Splat Hair color step-by-step guide

How to Bleach Your Hair in 5 Simple Steps

Used permanent hair dye and want a new look? we've got you covered!

Here's what you'll find in Splat Hair Color guide:

Easy steps to safely bleach your previously dyed hair.
Simple tips for lightening your hair to the right level for your next color.
Helpful advice from Splat colorist for keeping your hair healthy while bleaching.