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Platinum Blonde
Medium Brown
Dark Brown
Color Shine
Complete Hair Dye Kit With Bleach
Midnight Hair Dye Kit For Brunettes
Ombre Hair Dye
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Smoky Plum
Smoky Plum
Velvet Latte
Velvet Latte
Cinnamon Copper
Cinnamon Copper
Black Coffee
Black Coffee
Smoked Mocha
Smoked Mocha
Blue Noir
Blue Noir
Bold Espresso
Bold Espresso
Pink Fetish
Pink Fetish
Purple Desire
Purple Desire
Lightening Bleach
Lightening Bleach
Lusty Lavender
Lusty Lavender
Sinful Silver
Sinful Silver
Neon Green
Neon Green
Luscious Rasberries
Luscious Rasberries
Blue Envy
Blue Envy
Tantalizing Teal
Tantalizing Teal
Crimson Obsession
Crimson Obsession
Berry Blast
Berry Blast
Orange Fireballs
Orange Fireballs
Rose Quartz
Rose Quartz
Lemon Drop
Lemon Drop
Peachy Coral
Peachy Coral
Whipped Cherry
Whipped Cherry
Winter Gray
Winter Gray
Pink Chameleon
Pink Chameleon
Purple Passion
Purple Passion
Spicy Copper
Spicy Copper
Midnight Tanzanite
Midnight Tanzanite
Midnight Magenta
Midnight Magenta
Midnight Ruby
Midnight Ruby
Midnight Jade
Midnight Jade
Midnight Azure
Midnight Azure
Midnight Indigo
Midnight Indigo
Midnight Amethyst
Midnight Amethyst
Midnight Violet
Midnight Violet
Midnight Rosetta
Midnight Rosetta
Midnight Scarlet
Midnight Scarlet
Midnight Plum
Midnight Plum
Midnight Onyx
Midnight Onyx
Pink Sapphire
Pink Sapphire
Midnight Black Cherry
Midnight Black Cherry
Midnight Amber
Midnight Amber
Ombre Ocean
Ombre Ocean
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NEW
Gloss and color that lasts up to 4 weeks
Shop Demi-Permanent
Jewel-toned hair color for brown hair
Shop Midnights
Bleach for your perfect base or for fun blonde
Shop BleachDIY HAIR TRANSFORMATION
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