Featuring 2026’s Color of the Year: Teal
Estimated read time: 5–6 minutes
As we head into 2026, Splat is stepping into a new era with refreshed packaging designed to make fearless hair color stand out, just like you.
You’ll start seeing the new look across your favorite Splat products, from Complete Kits to Midnight shades. And before you ask — no, the formulas didn’t change.
Same fearless color. Same long-lasting results.
Tantalizing Teal is Splat’s featured 2026 Color of the Year, inspired by WGSN – a global authority on consumer trend forecasting that identified the shade as the hottest color for '26. This transformative, cool-toned shade reflects creativity, confidence, and individuality — making it the perfect moment to spotlight our teal shade.
Tantalizing Teal is available in a Complete Kit that includes bleach and semi-permanent color for vibrant, at-home results.
Why Splat Refreshed the Look
If you’ve ever stood in the hair color aisle thinking, “Wait… which one do I need?” You’re not alone.
Hair color is personal. Choosing it should feel exciting, not overwhelming. That’s exactly why Splat refreshed its packaging with brighter, bolder boxes.
Here’s what the new look helps with:
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Easier shade discovery with brighter, more distinct boxes
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Stronger benefit callouts you can actually read at a glance
This glow-up isn’t about changing who we are. It’s about making things clearer, especially when you’re coloring at home.
What Changed (and What Didn’t)
Anytime a brand updates its look, questions pop up. Totally fair. Here’s the honest breakdown.
What changed:
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Packaging design
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Visual organization
What didn’t:
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Long-lasting results, up to 30+ washes
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The formulas you already trust
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Bold, highly pigmented color payoff
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Vegan and cruelty-free standards, as always!
Same fearless Splat. Just easier to spot.
Fearless Color Is Still at the Core
We know how much your hair color means to you. When you commit to a shade, you want to actually enjoy it, not watch it fade away after a few washes.
That’s why fearless color has always been at the heart of Splat. It’s about giving you hair color that shows up boldly, lasts longer, and lets you live in your look with confidence.
You can still count on:
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Long-lasting wear, up to 30+ washes
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High-impact Color that shows up and doesn’t hold back.
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Rich, dimensional results that feel intentional, not flat
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Confidence every time you look in the mirror and think, this is so me!
The new packaging simply reflects that same energy. Bold, intentional, and made for people who love rocking their color unapologetically.
What to Expect from Splat in 2026
This glow-up is just the beginning.
In 2026, you’ll see Splat continue to evolve with you. Expect clearer product education, thoughtful innovation, and new ways to explore color before you commit. From smarter shopping experiences to fun virtual try-on tools, everything we’re building is designed to make fearless color feel more approachable without losing its edge.
Because fearless color isn’t about following rules. It’s about choosing what feels right for you.
