• NEW LOOK
• SAME FEARLESS COLOR
• NEW LOOK
• SAME FEARLESS COLOR
Midnight
Meet Your New
Midnight Obsession:
Black Cherry
Deep cherry-red with rich violet undertones designed for brunettes.
No bleach needed.
FAST, FOOLPROOF COLOR
No developer needed—just apply to pre-lightened, dry hair and let the color process for bold, vibrant results.
Fade-defying
Long-lasting Color
Nourishing Formula
Formulated for medium brown or lighter hair
VIRTUAL TRY ON
Try it before you dye it! Instantly see how any shade looks on you with our virtual try-on. No mess, no commitment... just fun.
