virtual try-on

Find your next
hair

color

STEP 1

LAUNCH VIRTUAL TRY-ON STUDIO

How It Works… Use your webcam or phone camera for an instant color preview, or you can try shades on one of our models. You can also upload a favorite pic. We will apply the color automatically. Just choose the shade and watch it transform.
Pro Tip: For the best results, use the tool in good lighting. Results may vary based on your current hair color and condition.

Platinum Blonde

Platinum Blonde

Medium Brown

Medium Brown

Dark Brown

Dark Brown


(YOUR SELECTION WILL IMPACT RESULT)

STEP 2

APPLY COLOR (SELECT ONE)
10 Wash Semi Permanent Hair Color Complete Hair Dye Kit With Bleach Double Lift Permanent Hair Dye Midnight Hair Dye Kit For Brunettes Naturals Ombre Hair Dye
Pink Pride
Violet Vixen
Blue by You
Novel Teal
Mint Shake
Infrared
Peach Fuzz
Pink Fetish
Purple Desire
Lightening Bleach
Lusty Lavender
Sinful Silver
Neon Green
Luscious Rasberries
Blue Envy
Tantalizing Teal
Euphoric Blue
Crimson Obsession
Deep Emerald
Jet Black
Pure Sapphire
Aqua Rush
Berry Blast
Orange Fireballs
Rose Quartz
Lemon Drop
Vibrant Blue
Peachy Coral
Whipped Cherry
Winter Gray
Pink Chameleon
Purple Passion
Spicy Copper
Mossy Mistress
Wild Watermelon
Violet Vibes
Rythym Blues
Iconic Red
Envy Me
Plum Siren
Midnight Tanzanite
Midnight Magenta
Midnight Ruby
Midnight Jade
Midnight Azure
Midnight Indigo
Midnight Amethyst
Midnight Violet
Midnight Rosetta
Midnight Scarlet
Midnight Claret
Midnight Plum
Pink Sapphire
Midnight Onyx
Midnight Amber
Purple
Pink
Teal
Dark Silver
Magenta
Blue
Lavender
Red
Navy Blue
Ombre Ocean
Ombre Dream
Ombre Rain
Ombre Fire
Ombre Love
SHOP THE SPLAT LINE-UP

Your vibe, your shade, your rules. From bold one-day looks to full-commit color kits, we’ve got every look covered. Tap below, pick your weapon of color, and own your next hair moment.

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TIP #1: USE THE SPLIT SCREEN FEATURE 

Not sure about your shade?  Flip on our split-screen mode!  See your hair half-color and  half original so you can vibe-check the transformation before you commit.

TIP #2: LIGHTING = EVERYTHING 

Bad lighting can play tricks on your look.  Too dark? Too bright?  Your color might not slay the way it should.  Stand in natural or even internal lighting to get the truest, most stunning shade preview.

TIP #3 FIND YOUR PERFECT SHADE 

Use the brightness slider on the right to match your starting hair color. Dark hair? Slide it down for a more realistic preview. Want the boldest, brightest results? Pre-lighten first. Our Complete Kits include bleach to help dark hair shine in any shade.

TIP #4 SHARE YOUR MAKEOVER SELFIE 

Love your new hue or need a second opinion? Save your virtual makeover and flex it on social media. Post your selfie, tag your crew, or drop it in the group chat… instant feedback, instant hype.
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DIY HAIR TRANSFORMATION

Not sure where to start? Our how-to vids break it down step-by-step so you can crush any color transformation. From bleach basics to bold brights, consider this your backstage pass to flawless DIY.Flip the switch on your color vibe today!

Share Your Color.